# Marketing & clients sourcing

To reach potential clients, we will use a variety of marketing and sales tactics.&#x20;

This will include targeted online advertising, social media marketing, content marketing, and email marketing. We will also attend relevant industry events and conferences to network with potential clients and partners.

As we actively expand our community, we expect referrals from existing community members to become a key driver of new business introductions.

On a granular level, we aim to establish an exponentially growing project deal flow while increasing the number of participating VCs more linearly.&#x20;

The key driver behind this approach is that there are relatively more projects seeking capital than VCs. It also takes into consideration that VCs tend to invest in multiple projects at a time. Having a smaller number of VCs than projects on the platform also creates exclusivity for the brand.
